Cedar Creative

We started with the cedar tree, and reached for the meaning behind it while pushing past the overused visuals. The mark abstracts the tree into a geometric form that has the quiet confidence Cedar leads with.

Working closely with the Cedar team, we built a full system around their balance of bold creative ideas and a confident restraint: responsive logo, icons, layout, messaging, and motion, all carried by a simple 10x10 grid system and one workhorse typeface, Suisse Int'l.

Cedar's work is exceptional, and the website needed to reflect that as well as Cedar's future trajectory.

A white Cedar Creative t-shirt over a landscape photograph

Cedar Creative business card on a wooden table

Case Study:

Cedar Creative - Brand Story

Cedar Creative is a film production company in Birmingham, Alabama. For Cedar, the work has always come first. Their first logo was made in an afternoon, in the guest bedroom of founder Ethan's house. In the years since, that work carried them from passion project to a studio trusted by nonprofits, universities, hospitals, and national brands.

The films have always been exceptional, but when a marketing director landed on Cedar's site or saw the brand for the first time, it didn't communicate the level of craftsmanship that existing clients knew firsthand. There was no system for presenting the portfolio, and no way to follow a project from creative idea to the impact it produced for the organization behind it.

Yes, Cedar makes films. So does every other production company with a camera. Cedar is really in the business of perspective. The team thinks in conflict, character, and motivation. They look for the tension that makes a story worth watching and the emotional core that makes it worth remembering.

So we built the brand around that instinct: a quiet, precise identity that lets the work speak first, and a positioning that confidently represents what clients actually hire Cedar for.

Creative vision, lasting work, and the belief that impactful stories deserve bold ideas.

Compound Brand:: Brand strategy + positioning + messaging + visuals
Brand Executions:: Motion System, Website

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