We worked with Caravan - AI Training, to create a holistic brand system scaled for their organization. We began by diving into a strategic positioning workshop to carve out their unique standing in the market and deliver them a name that leans into their purpose: guiding workforce across the country, through a huge shift in AI capabilities.

The Caravan team walked away with a flexible brand system alongside a companion web-tool that generates custom branded imagery. The imagery reflects Caravan’s core mission of guiding teams on a clear journey toward real and practical results with AI implementation. The brand and tools were built not only for their team but for AI implementation.