The Cliff
AI In Branding
Industry and the uneasy feeling of staring off a cliff.
We've had a hard time sleeping this week.
We've been using Claude a lot this year and last. It's been fun to imagine the kinds of brands and experiences that are possible to build with the added help.
We're higher up than we thought we were.
Ben Blackburn
But this week, the gravity of where things are headed really hit us. We've had the excited and somewhat terrifying feeling of looking over the edge of a cliff to see how high up we really are.
We're higher up than we thought we were.
That feeling in the pit of our stomach is also one of anticipation. The opportunity ahead, to re-imagine workflows, implement new processes, and envision creative work that felt outside our reach, is invigorating.
It's time for some transformation. And that's what this business is all about.
